Marketing
Taste of Rum will be supported with great marketing & media vehicles, both in Puerto Rico and USA.
Our Marketing Program for Taste of Rum consist of:
• Full Page / Full Color Ads in the leading Puerto Rico Newspaper
• Radio Spots in the leading Radio Station in Puerto Rico and The US Virgin Island
• Que Pasa TV – Puerto Rico direct media inside the largest hotels in Puerto Rico
• CTM Puerto Rico – Promotional Flyers located inside all the Hotels of Puerto Rico
• Bus Shelters Inter Americana – Bus Shelter Ads around the Metropolitan Areas
• Billboards
• 15 to 30 Second TV Ads on the Leading Cable & Local Television Networks
• Community Webpage - Facebook
• Interactive Marketing - Webpage (www.tasteofrum.com) and 50K Email Blast
• Puerto Rico Guide / www.puertorico-guide.info

